UPM Raflatac partners with Vellamo for bottled water industry’s first and only wood-based clear plastic label material
UPM Raflatac is partnering with Vellamo, Finland’s award-winning natural mineral water for a truly innovative sustainable label. Vellamo’s bottles feature UPM Raflatac Forest Film PPTM, the world’s first and only wood-based polypropylene plastic label material. This transparent label material is constructed from UPM BioVerno naphtha, a 100 percent wood-based solution made from tall oil, a residue of pulp production, originating from sustainably managed forests. “This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,” says Timo Kekki, Vice President, Films Business, UPM Raflatac. “Our innovative labeling material answers brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. The collaboration with Vellamo is an excellent example of how we are labeling a smarter future beyond fossils together with our partners.”