Stora Enso’s paper pulps certified as compostable
Climate change requires everyone to use natural resources more efficiently, and more and more consumers demand sustainable products. The numbers relating to increased eco-awareness are quite substantial: over a third of consumers are prepared to pay up to 25 percent more for a more sustainable option and 85 percent of people indicate having shifted their purchase behaviour towards more sustainable options. Sustainability is becoming an important purchase criterion and 60 percent of consumers already consider it as such. Stora Enso’s pulp customers are getting more and more questions about their products’ sustainability and if these products are compostable. As responsibility lies at the heart of Stora Enso, we initiated a project to certify all our paper pulp grades as compostable. This means that Stora Enso’s paper pulp grades must fulfill specific compostability criteria according to EN 13432 standard; these are measured by an independent external party.