Expanding the Palette: Fresh Portfolio of Colorants Helps Solenis Grow in Papermaking Chemical Market
After serving the pulp and paper industry for more than 100 years, Solenis is well known as a leading supplier of process and functional chemistries. The Wilmington, Delaware-based company already had a world-class portfolio of products, state-of-the-art monitoring and control systems and a global network of professionals respected for their consultative approach to working with customers. Meanwhile, the Germany-based BASF had built its reputation as an innovative chemical company, and its 2008 acquisition of CIBA expanded its colorants portfolio and expertise even more, establishing BASF as the go-to reference in the market. But every great team can be improved. For Solenis, which did not count colorants expertise as a core competency, the pickup of BASF’s basic dyes, direct dyes and pigment preparations was a key addition that strengthened an already robust portfolio. Now, Solenis has fully assimilated the acquired technologies and is well positioned to offer a colorants portfolio that gives papermakers great flexibility, along with support from a technical team.