AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data
Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co.
According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People as America’s most-read print magazine.
An estimated 38.3 million adults read the magazine over the reporting period—which ran from March to November, 2017—narrowly edging out People, which was read by an estimated 37.9 million adults, according to the data, down from 41.4 million a year ago.
Given its distribution to 22 million AARP-member households, the title has a bit of a leg up on the competition, but it’s also steadily grown its print audience over the past several years, adding more than 5 million readers even as Americans of all ages—including those 50-and-up—increasingly access media online.
“We have a membership that still prizes print and still prizes the publications we send to them,” Love, who joined AARP as editor-in-chief in 2013, told Folio: earlier this month. “We know because we talk to them on a regular basis about what they like and what they don’t like about what we are doing.”
more at: http://www.foliomag.com/aarp-overtakes-people-as-americas-most-read-print-magazine-per-mri-data/