Rachael Ray Every Day Magazine Unveils Redesign With November 2017 Issue

Meredith Corporation (NYSE:MDP, www.meredith.com),the nation’s leading media and marketing company serving 110 million unduplicated American women and 70 percent of U.S. millennial women—today debuted a fresh, new look and feel for Rachael Ray Every Day magazine. The redesign, which debuts in the November 2017 issue available on sale nationwide October 24, reinforces the brand’s commitment to readers by offering a more contemporary and personalized experience.

The redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup. The dynamic refresh offers a modern, easy-to-navigate format with an opportunity for readers to engage with Rachael on a personal level.

Led by newly appointed editor in chief/content director Lauren Iannotti, the print redesign was a collaborative team effort with art director Phoebe Flynn Rich, Allrecipes creative director Mike Belknap, and design consultant Jen Walter. Rachael Ray Every Day continues to offer its signature trusted content across food, home, lifestyle, travel, and entertaining. It aims to showcase the voice of an authentic, beloved personality and bring to life Rachael’s fun, energetic attitude while surprising and delighting readers along the way.

“We studied feedback from readers, talked a lot with Rachael about the evolution of her brand, and followed the market, and then decided it was time for an update,” says Iannotti. “The redesign captures a more sophisticated side of Rachael without losing the fun. The look is cleaner and cooler with an Insta-intimacy that our audience looks for. It’s a bit more upscale, but not uptight.”

Rachael Ray Every Day restructured the magazine, creating four distinct departments:
•On Our Radar: A bitsy, beautiful front-of-book section full of news and trends spotted by Rachael herself and our team of in-the-know editors.
•Real Food: A series of visually distinct recipe franchises that hit the busy person’s bull’s-eye—fast, easy, fresh, and delicious.
•The Well: Where zeitgeist-y stories get the deep-dive treatment with lush, sumptuous food photography and spectacular design.
•Real Life: All about your home and the people (and animals!) who fill it—interior upgrades, DIY decorating, entertaining, family moments, and heartstring-tugging pet stories.
more at: https://ir.meredith.com/news-releases/press-release-details/2017/Rachael-Ray-Every-Day-Magazine-Unveils-Redesign-With-November-2017-Issue/default.aspx

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