Mohawk Releases the Thirteenth Issue of the Mohawk Maker Quarterly at AIGA Design Conference 2017

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, introduced the thirteenth issue of its celebrated Mohawk Maker Quarterly at AIGA’s annual Design Conference in Minneapolis. Each issue of the Mohawk Maker Quarterly relies on a single word for its creative framework. In issue thirteen, that word is disruption. Consistent with the ongoing strategy behind the publication, issue thirteen seeks to provide thought-provoking inspiration for graphic designers around the world through engaging content and well-considered design on paper.

Issue thirteen may have been the most challenging issue to date. That’s because the term “disruption” is so commonly used that it’s lost its meaning. Bandied about business culture as the term-du-jour, disruption has earned more than a few eye rolls and for good reason. Despite this troublesome ubiquity, disruption’s essence of exploration, discovery and revolution are successfully recaptured in issue thirteen. To do this, the team at Hybrid Design went looking for thinkers and doers who are upending the world as we know it. These iconoclasts are reframing the way we consider such basic concepts as time, ownership and success. They’re redefining images, spaces and perceptions in radical ways.

“Let’s shed our assumptions about disruption and get back to its fundamental concept: that opportunity often hides in plain sight. Disruption happens when we pay deeper attention to what we think we know,” says Dora Drimalas, Principal of Hybrid Design. “Disruption is sudden and unexpected – that’s what makes it so powerful. And it’s ephemeral – disruptive ideas and products eventually become ordinary, so enmeshed in our culture that we can’t remember life without them.”

Chris Harrold, VP Creative Director at Mohawk adds, “We at Mohawk have never lost sight of this word’s meaning and relevance; disruption is part of our DNA. In an industry that some people consider outdated, we have a history of introducing new technologies and products before the market recognizes their potential.”

For issue thirteen, the team at Hybrid chose a 9.75×13.25” format which is perfect-bound and affixed to a cover/carrier featuring a tear strip which (metaphorically) forces the reader to “disrupt” the cover to gain access to the content. Inside, a pocket holds a one-of-a-kind 9×12” art print along with a small, 5.5×8.5” zine as well as the main book which is tape bound. Each element in this issue could be a stand-alone print and paper demonstration: the cover/carrier features mirror foil and rich, black print along with structural, die cut elements that evoke packaging; the main book is all about conventional offset printing at its finest on Mohawk’s flagship Superfine Eggshell; the zine insert uses three very different types of Mohawk paper along with simple offset printing alongside UV white ink and 4-color printing; and last but not least the 9×12” art print captures printing disruption at its 2017-best using HP Mosaic randomization software to create 20,000 one-of-a-kind, numbered art prints imaged on Superfine Eggshell i-Tone and printed on an HP Indigo 12000 press.
more detail at:  https://www.mohawkconnects.com/company/press/mohawk-releases-thirteenth-issue-mohawk-maker-quarterly-aiga-design-conference-2017