At H&H, ‘Printing Has Become the Product’ (piworld.com)
Everything that has happened to printing firms as a result of the pandemic is unprecedented. This means everything they have done in response to it has obliged them to improvise. To rethink. To come up with new ways of protecting their employees. To pivot to completely different methods of interacting with customers. In short, to innovate. As we've done the past several years in Printing Impressions, we profiled six companies that remain alive and well in the printing industry. This year, we’re presenting these portraits of Innovators in tribute, not just to the companies themselves, but to every printing business that has survived the trials of 2020 by being innovative. Here is a profile of one of our Best-in-Class Innovators. Does innovation have a distinctive aroma? It does at H&H Graphics. In fact, innovation there smells remarkably like … tacos. That was the olfactory enhancement the Vernon Hills, Ill.-based specialty screen printing business gave to a holiday gift wrap for Taco Bell by infusing the paper with the scents of each of the snack’s principal ingredients. When the wrap was offered on Amazon, reports Michelle Leissner, president and CEO of H&H Graphics, “it sold out in a matter of minutes.”