New Lightweight Beverage End from Crown Helps Beverage Brands Enhance Sustainability Credentials

A new generation of lightweight SuperEnd® beverage ends from CROWN Asia Pacific, a division of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), reduce metal use by over 10% when compared to conventional 202 diameter (52mm) ends. The Interchangeable SuperEnd® beverage end is compatible with seamer tooling used with other lightweight ends on the market.

The lightweight nature of the ends means less aluminum is required for the manufacturing process, decreasing the amount of energy required during distribution. In addition, like all metal packaging, the ends are 100% recyclable and infinitely recyclable, making aluminum a permanent resource that underpins the circular economy, where materials can be used again and again with no loss in quality or physical properties.

The innovation advances the revolutionary SuperEnd® beverage end technology by further reducing metal use. Since the technology’s launch in 2000, more than 580 billion SuperEnd® beverage ends have been produced by Crown and its licensees, saving over 150,000 metric tons of aluminum, over 2,550 metric tons of coatings and over 1,160,000 metric tons of greenhouse gases.

“Innovation and sustainability have served as the backbone of Crown’s philosophy since we were founded 125 years ago,” said Robert Bourque, President of CROWN Asia Pacific. “We are excited to advance the widely adopted SuperEnd® beverage end technology platform even further and to support our customers in their sustainability journeys.”

The new Interchangeable SuperEnd® beverage end is commercially available to beverage manufacturers in the Asia Pacific region.
https://www.crowncork.com/news/press-room/new-lightweight-beverage-end-crown-helps-beverage-brands-enhance-sustainability

Related Posts

Smurfit Kappa raises Climate Change ambition by targeting at least ‘Net Zero’ emissions by 2050

Smurfit Kappa has today announced new targets to further reduce its fossil CO2 emissions, including its ambition to reach at least net zero emissions by 2050. It has also increased its existing intermediate 2030 CO2 reduction target by 15 percentage points to 55%, in comparison to the 2005 baseline. The company will have these targets validated by the Science Based Target initiative as being in line with the objectives of the Paris Agreement. Smurfit Kappa has been a market leader in sustainability since 2005. Before today’s announcement, the company had already achieved a reduction in CO2 emission intensity of 32.9% on its 2030 target of a 40% reduction. This impressive achievement has resulted from the successful implementation of key projects that form part of the company’s medium-term strategic plan. One such project was the installation of an industry-leading recovery boiler at the company’s Nettingsdorf Paper Mill in Austria which began operating in June of this year. The new boiler is set to cut CO2 emissions by an additional 40,000 tonnes, which translates into an additional 1.5% reduction in CO2 emissions across the business.

Huhtamaki Fiber Solutions – The Future Redesigned

How people consume is undergoing rapid change. As consumer demands and regulatory requirements intensify, the packaging industry needs to find new ways to protect food safely in more sustainable ways. Eric Le Lay, President, Fiber and Foodservice Europe-Asia-Oceania at Huhtamaki believes that there is a game-changing technology that can facilitate this transformation: High precision technology to create smooth molded fiber packaging. At Huhtamaki we want to do more. Our aim is to be a pioneer of sustainable packaging solutions. We take a material positive approach, ensuring that the best material is used for the right product. For us, fiber can and will play an important role. Fiber has been used in packaging for decades. Today, Huhtamaki is able to tap into its full potential by applying high-precision technology expertise to take this renewable material to surprising new levels. This innovation, combined with a high-level food-grade barrier, produces smooth molded fiber (SMF) sustainable packaging that offers superior functionality, keeps food safe, maintains its quality and eliminates the need for aluminum resulting in aluminum-zero solutions.

New Green Bay Packaging paper mill starts production (wearegreenbay.com)

After breaking ground two and a half years ago, Green Bay Packaging produced the first reel of paper at its new paper mill. According to officials, the construction of the new Green Bay Mill will preserve more than 1,100 Green Bay Packaging jobs across Brown County and over 1,500 jobs in Wisconsin. “These are exciting times at Green Bay Packaging as we ramp up production on our new paper machine. This is the single biggest project in our company’s history, and It certainly would not have been possible without the tireless efforts of our internal people and our many partners and suppliers working together to turn this dream into reality,” commented Will Kress, Chairman and CEO of Green Bay Packaging.
Back To Top
×Close search
Search