Inkjet Summit Opens with Review of Opportunities Ripe for Grasping
What print technology is enjoying double-digit growth while it enables mass customization and changes the entire print business model? Asked at the opening session of the 2018 Inkjet Summit, the question had what may have seemed to be an obvious answer. But keynote speaker and conference chair Marco Boer (I.T. Strategies) wanted the event’s hand-picked audience to be completely clear about why the rise of production inkjet has been so remarkable and what its growth portends for the industry over the next few years. According to Boer, inkjet is coming into its own at a time when the commercial print segment is undergoing a profound structural change because of worsening labor shortages, a “precipitous drop” in revenues and profits, and what are probably permanent changes in the way people consume and buy print. The good news, he said, is that inkjet can help to remedy all of these ills with its automated productivity and its broadly acceptable print quality. Click Read More below for additional information.