Amcor and AVON launch AmPrima™ Plus refill pouch in China
Amcor and AVON announced the launch of the AmPrima™ Plus refill pouch for the AVON Little Black Dress classic shower gels in China. The recycle-ready packaging will result in an 83% reduction in carbon footprint, and 88% and 79% reduction in water consumption and renewable energy respectively when it's recycled.* In alignment with AVON’s ambition to use 100% reusable, recyclable or compostable packaging material for its products by 2030, Amcor’s research and development teams partnered with AVON to design and develop their first refill pouch with recycle-ready material. The AmPrima refill pouch is designed to provide a more sustainable packaging solution that also delivers the barrier properties, stiffness, graphics performance and run speeds matching unrecyclable alternatives, while also providing convenience to consumers. “Amcor’s AmPrima product range offers packaging options to help major brands, like AVON, reach their sustainability goals,” said Roawin Luo, Global Director of Product Management at Amcor.