Two Sides report interim success in Anti-Greenwash Campaign
Two Sides have been actively challenging organisations which use greenwash to mislead consumers regarding the environmental benefits of alternative media. They have done this by requesting that organisations carefully consider their messages and the potentially misleading anti-print and paper statements that are being made such as: ‘go paper-free and do your bit for the environment’ or ‘e-billing is more environmentally friendly than the traditional paper bill’. It is important, when organisations promote products and services, that they do not damage the Print and Paper industry and jeopardise the livelihood of the many thousands of people employed therein with possibly misleading statements. Two Sides have been reacting to misleading statements whenever they arise and engaging with major corporations and organisations. 2 months into the campaign and Two Sides report very encouraging results. Of the 25 organisations identified and challenged in a campaign that started at the end of May, 20 have responded favourably and removed the misleading claims.