5 Key Moments That Drive Customer Loyalty

Email teams may be on the spot--along with everyone else--if ecommerce campaigns lead to fraudulent transactions that hit the bottom line. The LexisNexis Fraud Multiplier estimates that for every $1 lost to fraudulent transactions, U.S. merchants lose an average of $3.75—a 19.8% increase since 2019. Canadian firms lost $3.19, an 11% rise from the $2.87 seen in early 2020. And those apparently are firms with some protections in place.

The U.S. Ad Market Tracker rose 2.5% in May -- the first expansion in 11 months. The expansion compares with the year-ago period that was only up modestly and is the best May since Standard Media Index began tracking it. The growth is the first material sign that the U.S. ad marketplace is pulling out of a recession that began in July 2022, based on the SMI data, which is derived from a pool of actual ad spending processed by the major agency holding companies and independent media services agencies.

As inboxes become more cluttered, mailboxes have become prime real estate. In fact, the latest data from the United States Postal Service shows that 73% of all households read their mail daily. Brands can cut through the noise and create memorable and tactile brand experiences by using and investing in technologies that take into account how customers interact with and use mail. Through their 2023 Monthly Mailing Promotions, the USPS is encouraging marketers, printers, and mailers to leverage advances in print and finishing technology to improve how consumers interact and engage with mail to drive customer engagement and response rates. Promotions range from using dynamic color and new print techniques to integrating mobile technology. Participants in these monthly promotions are eligible for significant discounts of up to 5%. This can add up to significant savings for big brands. One promotion to note is the 2023 Tactile, Sensory, Interactive Promotion which enhances how customers interact and engage with mail through multi-sensory experiences from visual effects, sound, scent, touch, and even taste!