Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding. Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.
Google researchers warn in a report that "mass production of low quality, spam-like and nefarious synthetic content" created by AI may promote distrust of all digital information. The paper presents tactics in generative AI (GAI) misuse. The researchers observed and analyzed approximately 200 incidents of misuse reported between January 2023 and March 2024. The group identifies patterns such as potential motivations, strategies, and how attackers leverage and abuse system capabilities across images, text, audio, and video.
From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing. Marketing is complex and marketing is evolving: Display, Social, Mobile, SMS, MMS, Personalized TV. However, some of the best results tied to improving brand awareness, customer retention and overall sales come from tried and true strategies such as direct mail. Here is a list of our top 10 advantages and benefits of direct mail marketing. Mail Remains Physical; People Enjoy Receiving Mail; Direct Mail Benefits from being Cost Effective; Personalized Data-Driven Marketing Benefits; Direct Marketing is a Multichannel Experience; Build Effective Brand Trust with Direct Mail; Direct Mail is Easy; Simplicity of Execution in Direct Mail Marketing; More Chances to be Creative