Print Units Post Double-Digit Gains at the End of September (publishersweekly.com)

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Unit sales rose 32.3% in juvenile nonfiction over the week ended Sept. 28, 2019. Two new titles helped boost sales: Superpowered by Renee Jain sold more than 11,000 copies in its first week, putting it in second place on the category list. Channel Kindness debuted in sixth place on the list, selling nearly 8,000 copies. In third place was Patricia Brennan Demuth’s Who Is Ruth Bader Ginsburg?, which sold more than 11,000 copies. Stamped by Jason Reynolds and Ibram X. Kendi was #1 in YA nonfiction, selling almost 8,000 copies. Total units in the category rose 34.5% over 2019.
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Demystifying Peak Season Parcel Surcharges — How Does It Affect Your Business?

Every holiday season, major parcel carriers and courier services add surcharges to cover the increased volume of packages they must deliver through the final quarter of the year. Not surprisingly, this year’s surcharges are larger and broader than ever before. In fact, 2020 may go down as the largest “peak season” in history, given the e-commerce boom that happened from the coronavirus pandemic, which shifted sales to e-commerce and away from in-person shopping. FedEx and UPS both saw 20 percent increases in packing volume through May, while USPS was hit with a massive 50 percent increase in packages they delivered through June. Switching to the leading parcel companies may save you from the potential of late or lost packages — but the peak season surcharges will affect companies of all sizes. Each carrier has specific criteria by which they assess and apply surcharges, but there are packaging strategies that can be deployed to lower fees regardless of which service you’re using.
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Flint Group announces the acquisition of Poteet Printing Systems in North America

Poteet Printing Systems LLC manufactures and sells water-based inks for Flexographic applications to printersd converters across the United States. The company supports the key Paper & Board applications for corrugated post- and pre-print and digital products, as well as targeted water-based paper packaging print demands. Poteet Printing Systems’ main production facilities are located in Charlotte, North Carolina and Fort Worth, Texas; the business has two additional warehouse locations in North Carolina. The company currently employs 60+ people Doug Aldred, President Flint Group Packaging Inks, says, “We warmly welcome the employees of Poteet Printing Systems as they join the Flint Group Packaging Inks community – we are extremely pleased with this addition to our growing Paper & Board business in North America. “The team at Poteet have built a customer focused and responsive organization, dedicated to client success. This culture of teamwork and customer satisfaction fits perfectly with Flint Group Packaging Inks’ vision and strategy. To continue to foster Poteet’s strong customer relationships, we encourage Poteet’s customers to continue to work with their existing contacts within the Poteet organization.”
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RRD’s Patented Flex Mailer™ Saves Brands on Mailing and Shipping Costs While Enhancing the Customer Experience

R.R. Donnelley & Sons Company offers a U.S. patented, recyclable mailing solution that helps organizations creatively reach their customers while lowering shipping costs. The Flex Mailer™ is a mailing package that converts items that would normally ship as parcels (i.e., boxes) to United States Postal Service (USPS) automated flats (i.e., large envelopes). Items go into an inner tray that is divided into quadrants for product placement and flexibility. The inner tray fits into a highly flexible outer mailer package, which meets the USPS thickness and flexibility guidelines to qualify as an automated flat — resulting in notable cost savings for companies that can tally into millions of dollars for high-volume distribution while also being environmentally responsible.
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Irving Pulp and Paper Mills Receive New Property Tax Assessments from Service New Brunswick

Like most property owners across the Province we are in receipt of our 2021 assessments for Irving Pulp & Paper (Saint John), Irving Paper (Saint John), Irving Tissue (Saint John) and Lake Utopia Paper (near St. George). As expected, there were changes at some of our pulp and paper mills reflecting Service New Brunswick’s independent review of the market values. Overall, our assessments went up 15% on average. We cooperated fully with the work of Service New Brunswick (SNB). While we have not yet had time to review our new assessments in detail, we note that the market for pulp and paper mills continues to be a buyers’ market. Paper use in particular is declining as a result of increased digital technology; this is reflected in the number of mills that have idled or closed across North America. Since 2013 demand for our paper products across North America has decreased by 50% and a significant number of mills have been closed.
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Introduction of water-resistant paper bags for the Australian cement industry by Adbri Ltd, Pope Packaging and Mondi

Mondi has partnered with Adelaide Brighton Cement and Pope Packaging on the development of a new water-resistant paper bag called ‘Rain Barrier,’ made out of Mondi’s Advantage Protect White sack kraft paper, for the Australian construction market. Standout characteristics include its water repellent surface and high tensile strength in a wet environment. While a standard paper bag absorbs water, the qualities of the Rain Barrier bag, keeps water from seeping in, as it stays on the surface where it evaporates. The paper itself is rain resistant for up to six hours and can resist water ingress for up to five full days when stored in damp conditions.
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Green Bay Packaging acquires Ohio packaging company (recyclingtoday.com)

Green Bay Packaging Inc. has acquired Third Dimension Inc., a packaging company based in Geneva, Ohio. The acquisition went into effect Oct. 1. Third Dimension is focused on corrugated packaging innovation, molded foam packaging and four-color digital printing. The company was founded in 1991 by Louis DeJesus and Jeanette DeJesus. The company has facilities in Geneva and Middlefield, Ohio, and services customers in Ohio, Virginia and Kentucky. “The acquisition of Third Dimension is a great fit for Green Bay Packaging. This acquisition gives us the opportunity to grow our business in several states,” says Will Kress, president and CEO of Green Bay Packaging. “Third Dimension has the perfect culture, workforce and strong leadership that fit the GBP model and we look forward to expanding their business and facilities.”
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SCA obtains permit for biorefinery in Östrand

The permit covers the new biorefinery operations as well as the necessary modifications required at the pulp mill to create the desired synergies between operations. A comprehensive application was submitted. Over a period of many years, the project team has conducted investigations and consulted with the authorities and the general public. The court decision that was received yesterday covers 184 pages alone. Work to examine the court decision is now fully underway. “From what we have seen so far, it seems as though the court has taken our point of view for the most part and accepted the conditions that we have proposed,” explains Roger Östlin, Project Manager. “On October 21, we will find out if the ruling will gain legal force or if it will be appealed.”
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Renewcell establishes textile recycling at SCA’s industrial site Ortviken

SCA and the textile recycling company Renewcell have signed an agreement for Renewcell to establish textile recycling at SCA’s industrial site Ortviken in Sundsvall. The operation is expected to create one hundred new jobs. “We are glad that Renewcell chooses Ortviken as the site for this investment”, says Ulf Larsson, SCA’s President. “We know that Ortviken is a very attractive industrial site with excellent infrastructure, including first class logistic solutions.” SCA will discontinue the production of publication paper at Ortviken and will thereafter make room for Renewcell’s operations, where one of SCA’s paper machines is currently located. SCA has also started the investment to produce chemically pretreated thermomechanical pulp, CTMP, on the site.
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Keep Me Posted Salutes Eight of Top 10 U.S. Telecoms for Following its Best Practices for Essential Communications

As part of its ongoing mission to ensure consumers are given a clear choice in how they receive essential information — on paper or digitally — and that they are not charged extra for paper bills and statements, Keep Me Posted (KMP) North America is investigating how large corporations are addressing consumer needs and expectations. Most recently, KMP looked at the billing practices of the top 10 Fortune 500 telecommunications companies to see how they align with KMP’s best practices for essential communications, which include: *No charges or other penalties for choosing paper bills *Prior consumer consent required before ceasing to send paper documents *No change in paper bill frequency without prior agreement *No difficulty to revert back to paper correspondence *Continued access to online options. The good news is that eight of America’s top 10 telecommunications conglomerates put their customers’ communication preferences first, do so without fees and make information on their practices easily accessible.
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UPM Raflatac’s revolutionary Forest Film label material wins Innovation in Sourcing Award from Sustainable Packaging Coalition

UPM Raflatac’s Forest Film™ label material has received the 2020 Innovation in Responsible Sourcing Award from the Sustainable Packaging Coalition (SPC). The announcement came on Wednesday, September 30, at the SPC Innovator Awards ceremony as part of this year’s SPC Advance virtual event. Forest Film is the world’s first polypropylene film label material derived entirely from wood-based sources based on mass balance approach and brings UPM Raflatac’s vision of “labeling a smarter future beyond fossils” to life. "Forest Film deserves attention for being a notable introduction of bio-based polypropylene with a well understood feedstock and an assurance mechanism for responsible sourcing,” says Adam Gendell, Associate Director of the Sustainable Packaging Coalition. "It is a significant advancement in the field of bio-based plastics, and we feel it's earned its status as the winner of Innovation in Responsible Sourcing in the 2020 SPC Innovator Awards.”
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Houghton Mifflin Harcourt Announces Strategic Restructuring to Accelerate Transformation, Align Cost Structure to Support Digital First, Connected Strategy

Houghton Mifflin Harcourt announced a strategic restructuring to accelerate its digital transformation and align its cost structure with its digital first, connected strategy. These steps will further streamline operations and better enable HMH to support teachers and students with digital first, connected solutions that drive successful outcomes in remote, face-to-face and hybrid learning environments.“The actions we announced today will help us to realize our digital first vision by creating a more focused company with increased recurring digital subscription revenue that produces higher margins and free cash flow. We recognize the personal impact these actions will have on our HMH team members. We thank our departing colleagues for their contributions and are committed to treating them in a respectful and compassionate way.” Joe Abbott, HMH’s Chief Financial Officer added, “The actions we’re taking are intended to drive billings growth, position us to build our recurring subscription revenue base, simplify and strengthen our business model, reduce costs, and generate sustained and positive free cash flow." The Company’s restructuring includes both labor-related and non-labor expense reductions. The labor-related reductions involve organizational changes resulting in a 22% reduction of HMH’s workforce, including positions eliminated as part of the previously announced Voluntary Retirement Incentive Program and net of newly created positions to support HMH’s digital first operations.
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HH Global Completes Acquisition of InnerWorkings

InnerWorkings, Inc. and HH Global Group Limited announced the completion of HH Global’s acquisition of InnerWorkings. The combined organization will be led by Robert MacMillan, Chairman and Group CEO of HH Global, together with experienced senior managers from both companies. The transaction was announced on July 16, 2020 and received approval from InnerWorkings stockholders on September 24, 2020. Under the terms of the merger agreement, InnerWorkings stockholders will receive $3.00 in cash for each share of InnerWorkings common stock they hold. As a result of the completion of the transaction, shares of InnerWorkings common stock were removed from listing on the Nasdaq Stock Market, with trading in InnerWorkings shares suspended prior to the opening of business on October 1, 2020.
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Rebuild Local News Proposes A Public-Private Plan To Save Local Newspapers (mediapost.com)

Since 2005, 2,100 newspapers have closed, almost one-quarter of the 9,000 newspapers that were being published in 2004, according to a report from the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill. Can newspapers be saved? The Rebuild Local News coalition has an ambitious plan.RLN is not turning to government for a bailout; it sees it as an ally. The gist of the plan is for Americans to step up and help save local news, which is essential to ensure communities have a watchdog to fight corruption and waste. One bipartisan idea is a $250 refundable tax credit used to buy local news subscriptions or as a donation to a local nonprofit news endeavor.
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USPS Postmaster General Louis DeJoy Confirms Additional Resources to Ensure Successful Delivery of Election Mail

As part of the ongoing preparations by the United States Postal Service for the November election, Postmaster General Louis DeJoy requested the issuance of an internal directive to authorize and instruct the use of additional resources to satisfy any unforeseen demand and ensure that all Election Mail is prioritized and delivered securely and on time. The directive is in response to the Postmaster General’s commitment made in August to engage standby resources in all areas of operations beginning Oct. 1, 2020. “The U.S. Postal Service’s number one priority between now and the November election is the secure, on-time delivery of the nation’s Election Mail. The Postal Service, our unions, and the more than 630,000 postal employees are united in delivering on this sacred duty,” said Postmaster General DeJoy. “These actions ensure additional resources will be made available as needed to handle whatever volume of Election Mail we receive.”
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Berry Global’s Biesheim, France, Facility Achieves ISCC Plus Certification for the Production of Sustainable Nonwovens for Hygiene and Medical Applications

Berry Global Group, Inc. announced its Biesheim, France, facility has achieved International Sustainability and Carbon Certificate (ISCC). Berry has been awarded the certificate from SGS Germany GmbH, the world’s leading inspection, verification, testing, and certification company. The certification enables the site to sell ISCC Plus certified nonwovens. “As the leading nonwovens provider globally, we continue to advance our product offerings to customers,” said Achim Schalk, EVP and General Manager, EMEIA, for the Health, Hygiene, and Specialties Division of Berry. “One of Berry’s core values is sustainability, as we know it is for many customers. With this certification, we can now offer another level of certified, sustainable nonwoven materials.” The ISCC Plus certification is validating the “mass balance system” utilization in the supply chain, tracking the quantity and sustainability characteristics of circular and/or biobased content in the value chain and attribute it based on verifiable bookkeeping with predefined and transparent rules. This certification enables customers of Berry to certify their usage of mass balance raw materials as the entire supply chain has been evaluated.
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DS Smith supports Business for Nature Call for Action

DS Smith has joined other leading businesses in signing up for Business for Nature’s Call for Action to reverse the loss of biodiversity, urging government to enact effective change for the environment. Businesses, societies and economies all rely on nature and its resources, however, over half of the world’s total GDP ($44 trillion) is moderately or highly exposed to risks from biodiversity loss. For industries like corrugated packaging, which uses wood and water, this represents an insurmountable loss of income, livelihoods and essential materials. DS Smith has always had a strong focus on sustainability, putting it at the heart of everything it does and making biodiversity a particular priority.
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Mactac Announces New Liner for IMAGin StreetTRAX Outdoor Floor Graphic Media

Mactac® Distributor Products announces a new, thicker liner for its wide-format printable IMAGin® StreetTRAX® non-skid outdoor floor graphic media. StreetTRAX (STX1528v2) is designed to produce outdoor sidewalk and parking lot ‘floor’ graphics on unsealed pedestrian traffic surfaces such as concrete, cement, and asphalt. The change in product construction replaces the product’s previous 60# polycoated liner with a new 90# polycoated liner. “The addition of the thicker, more stable liner improves this already great product and offers Mactac customers an even better printing and installation experience when using StreetTRAX,” says Amanda Smith, Product Manager, Mactac Distributor Products.
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University of Oulu and Metsä Group cooperate in research and education to develop sustainable forest industry

University of Oulu and Metsä Group have entered into a partnership agreement in which research and educational cooperation will be deepened in order to develop sustainable forest industry. The aim is to increase interaction and work life contacts between students and the company. The co-operation includes, for example, visiting lectures, company visits, thesis work and internships. The themes of the joint research projects are the utilization of inorganic production sidestreams from the forest industry, for example as bioproducts, and the development of autonomous solutions and automated logistics in the wood, pulp, paperboard and sawmill industries. Experiments and solutions for the introduction of the technology utilize the university's extensive research expertise in 5G / 6G, IoT and cyber security, robotics, fibre and particle technology, and process technology.
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Domtar Promotes Careers for Women in Manufacturing

Activities surrounding Manufacturing Day will look different this year, but many businesses, employees and communities across North America still plan to highlight the exciting opportunities of a career in manufacturing. This year, we’re excited to focus on careers for women in manufacturing. Over the past several years, a number of organizations have focused on attracting women to careers in all types of manufacturing in fields such as diverse as aerospace production and oil and gas. One such organization is Women in Manufacturing, which provides support to women who are building careers in manufacturing across thousands of companies and at every level of experience. Christy Lathrop, vice president for human resources at Domtar, is a member of Women in Manufacturing and appreciates the opportunity to network and grow with female colleagues.
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Kimberly-Clark Completes Acquisition of Softex Indonesia

Kimberly-Clark Corporation announced the closing of its previously announced acquisition of Softex Indonesia, a leader in the fast-growing Indonesian personal care market. "This acquisition accelerates our growth with strong market share in key personal care categories across Southeast Asia's largest economy," said Mike Hsu, Chairman and CEO, Kimberly-Clark. "As we move ahead, we will leverage our combined strengths in innovation and brand building while maintaining the local market expertise and advantages that Softex Indonesia has built with its strong portfolio of brands."
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Mondi shines by winning two awards for sustainable food packaging

Mondi has been recognised in this year’s Austrian Green Star Packaging Awards for two recent sustainable packaging innovations developed using its customer-centric approach, EcoSolutions: PerFORMing - paper-based packaging with special barrier coating to protect cheese slices - Austria’s biggest retailer REWE worked together with Mondi to launch a more sustainable cheese tray for their organic brand Ja! Natürlich. Mondi developed a special kraft paper, Advantage Formable Brown, to replace rigid plastic trays. Its unique stretch characteristics mean it can be formed into a shallow tray enhanced with a special barrier coating. Fully recyclable thermoforming plastic film for meat - Mondi was able to reinvent packaging for Austrian meat producer Hütthaler. The packaging was designed for recycling while maintaining optimum barrier properties and replacing a previous, less sustainable, packaging.
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Neenah Introduces conVerd Board® Wipe Clean™ and DigiScape® FootPrint™ Safe and Sustainable Wide Format Solutions for Conducting Business During COVID-19

Neenah expands its wide format portfolio to address significant market demand for safe signage solutions by offering new, innovative solutions with conVerd Board® Wipe Clean™ and DigiScape® FootPrint™. “As the CDC continues to update safety guidelines for businesses, our customers need the flexibility to update their signage with cleaner and environmentally smarter products. With these new options, we meet the need for PVC-free products that print and perform better than plastic with similar properties. With conVerd Board Wipe Clean and DigiScape FootPrint, companies can effortlessly do the right thing for their customers, their brand, and the planet,” says Milene Ribas, Global Business Development Manager for Neenah. conVerd Board has long been the choice of brands searching for a recyclable alternative for structural signage. Now, Neenah introduces state-of-the-art conVerd Board Wipe Clean, the only 100% paper-based, fully recyclable product on the market with a wipeable, printable surface.
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Breakthrough Creative Part 3: The Art of Simplicity (jschmid.com)

Simplicity in marketing isn’t easy to achieve but making engagement easy can be fairly simple. That sentence is a brain twister, right? Let me untangle the words. ‘Simple’ and ‘Easy’ are two different things, and both are critically important when it comes to effective marketing. Simple means making something uncomplicated, like expressing a brand proposition in just a few words. Easy means achieving something without effort, like creating an intuitive check-out funnel. The two concepts of simplicity and ease have been foundational in successful marketing for a long time. But if you consider that consumer attention span is only about 8 seconds, (down 30% from 2000), it makes focusing on simplicity and ease imperative. read more at: https://www.jschmid.com/blog/breakthrough-creative-art-of-simplicity/
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New customers and curbside pickup increase ecommerce fraud risk (digitalcommerce360.com)

Online retailers of physical goods are seeing five times as many new customers now than they did before the pandemic, according to a new report from Forter, increasing both fraud risk from criminals trying to pose as good customers and the risk of turning down legitimate shoppers. A separate study from Sift shows criminals are taking over customers’ accounts more frequently as a way to steal. Two reports released today by fraud-prevention technology providers show how the coronavirus pandemic is creating new challenges for online retailers trying to distinguish the growing number of legitimate online shoppers from criminals seeking to commit fraud. Both note how the rapid growth of curbside pickup is increasing the likelihood of retailers suffering fraud losses.
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Bookstores Need More than Hope. They Need Sales. And Soon. (publishersweekly.com)

Over more than six months of extreme disruption, the nation’s independent bookstores have steadily grown their businesses beyond their four walls. A PW survey of three dozen indies nationwide found most offering some combination of online sales, curbside pickup, home delivery, outdoor browsing, and in-store shopping. The diversity of sales channels reflects a substantial expansion of retail customer service as they navigate evolving market conditions caused by Covid-19 and climate change. More than 80% of bookstores surveyed are now open for some form of limited in-store browsing, with appointments or other measures to ensure that they abide by state capacity guidelines. Of the shops that are not open to in-store browsing, all have online ordering and most are offering curbside pickup and outdoor browsing. That level of customer service reflects an unparalleled modernization of independent bookselling, but the question on the minds of booksellers is whether their efforts will be enough to combat forces beyond their control.
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Brian Napack, President and CEO of John Wiley & Sons, Unanimously Elected Chairman, AAP Board of Directors

The Association of American Publishers announced that its Directors have unanimously elected Brian Napack as Chairman of the Board, effective September 25, 2020. Mr. Napack, President and CEO of John Wiley & Sons, has been AAP’s Vice Chairman since the beginning of the year, and a Board member since 2017. Mr. Napack succeeds John Sargent, who resigned as AAP’s Board Chairman on September 17, 2020 in conjunction with stepping away from Macmillan Publishers. Mr. Sargent gave more than twenty years of exceptional service to AAP, nearly thirteen of them as an officer.
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Verso Corporation Announces Change in Leadership

Verso Corporation announced that Adam St. John has resigned as President and Chief Executive Officer and as a member of the Board of Directors, effective as of September 30, 2020. The Verso Board of Directors has named Randy J. Nebel, a current member of the Board, as interim President and Chief Executive Officer. Mr. Nebel will also continue to serve as a member of Verso's Board. Verso's Board will commence a search for a permanent President and Chief Executive Officer, and plans to engage a national executive search firm to help identify and evaluate qualified candidates. Mr. Nebel joined Verso's Board in 2019 and has extensive paper and packaging industry knowledge and experience. He previously served as Executive Vice President of Integrated Packing at KapStone Paper and Packaging Corporation, where he oversaw manufacturing and direct customer commercial operations. He was formerly President of Longview Fibre Paper and Packing, Inc. and is a past member of the Board of Directors of the National Association of Manufacturers and the American & Forest Paper Association.
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Smurfit Kappa launches sustainable new alternative for banana producers

Smurfit Kappa has extended its range of sustainable and biodegradable products for the agricultural sector with the launch of BanaBag®. BanaBag® is an innovative and sustainable product created by Smurfit Kappa to address the quality assurance needed for excellent bagging during the complete growth cycle of the banana plant. It is a unique solution for organic producers because it protects the fruit from disease and insects, whilst also reducing the overheating that can result from using other materials like plastic. The BanaBag® is made from cellulose which acts as a natural insulator to the growing bananas maintaining the quality of the product even in higher temperatures.
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EFI Withdraws from drupa 2021

Out of an abundance of caution for employees, customers, prospects and partners, Electronics For Imaging, Inc. has canceled its planned exhibit at the drupa 2021 tradeshow taking place in Dusseldorf, Germany, next April. “Our company has a long, positive history with drupa, as do I personally, having also run two companies that have been major drupa exhibitors in the past,” said Jeff Jacobson, chairman and CEO, EFI™. “The show has always represented some of the best of what can be accomplished at an in-person event for the global print industry. “But, with the limited amount of knowledge anyone can have right now about what conditions will be for public gatherings early next year, withdrawing from drupa 2021 is an unfortunate albeit prudent decision,” Jacobson added.
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LSC Communications Receives Court Approval for Sale to Atlas Holdings and Supporting Creditors

LSC Communications, Inc. announced that the U.S. Bankruptcy Court for the Southern District of New York has approved its previously announced stock and asset purchase agreement, under which an affiliate of Atlas Holdings LLC with the support of certain of LSC’s secured creditors (the “Creditor Group”), will acquire substantially all of the Company’s assets. “With the Court’s approval of the sale, we are able to move forward with this value-maximizing transaction that represents the best path forward for all LSC stakeholders,” said Thomas J. Quinlan III, LSC Communications’ Chairman, President and Chief Executive Officer. “We are confident that through this partnership with Atlas, LSC will be uniquely well-positioned to strengthen and grow our market-leading position and provide our customers with the same high standards of quality, reliability and innovation. On behalf of the LSC Board and management team, I would like to sincerely thank all of our employees for their hard work and dedication throughout this process.” The transaction remains subject to customary closing conditions, including regulatory approvals. The transaction is expected to close during the fourth quarter of 2020.
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Amazon to Buy $400M in Kornit Digital Printing Equipment, Open New Merch by Amazon Facility (piworld.com)

Amazon is set to significantly expand its digital and on-demand printing capabilities after reupping an existing agreement with Kornit, the Israeli manufacturer of high-speed inkjet printing equipment. Over the next five years, Amazon committed to buying $250 million in existing Kornit products, such as digital printers and inks, and $150 million in "future products." The deal totals $400 million. The move is a big one for Amazon, which has been steadily and methodically building its digital printing capacity over the last several years. Most of that capacity has gone toward its Merch by Amazon service, a print on-demand platform that enables sellers to create and sell custom apparel and other merchandise decorated and fulfilled by Amazon. We've covered Merch by Amazon and two related services—Amazon Custom and Amazon Merch Collab—at length, particularly where they stand in relation to the promotional products industry.
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