Closing the Gap: How Magazine Media is Solving for Print Losses
Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising. Moody’s estimates that print ads will continue to fall 10% through mid-2018, providing little hope for a turnaround in the traditional revenue stream that media companies used to rely on. But, it’s also true that some companies, like New York Media and Atlantic Media, have long looked past the traditional advertising spigot, to find more reliable resources of growth. This has created some innovative strategies, where organizations have sought to use their knowledge and prestige to test new revenue streams. We take a look at three different initiatives that may not replace the advertising losses, but provide a new way of viewing the potential still inherent within media brands. Click Read More below for more of the story.