10 Best Ways to Use Direct Mail (piworld.com)

Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to utilize in conjunction with other marketing channels. Direct mail can even give a lift in online engagement. Let’s look at how they should use direct mail to shine.

10 Best ways to use direct mail:

  1. Counter a competitive offer:
  2. Generate Traffic:
  3. Customer acquisition or referrals:
  4. Generate sales leads:
  5. Building brand awareness:
  6. Customer loyalty:
  7. Announcements:
  8. Cross sell or upsell:
  9. Combining mailings with other companies:
  10. Augmenting other media efforts:

85% of marketers say direct mail delivers the best conversion and response rate of all their marketing channels.
more at: https://www.piworld.com/post/10-best-ways-to-use-direct-mail-2/

Related Posts

Maximizing Holiday eCommerce Conversions (cohereOne.com)

Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let's dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to maximize holiday eCommerce conversions: 1. Incorporate shipping deadlines on the homepage and essential product pages. 2. Emphasize scarcity and urgency. 3. Maximize internal site search. 4. Testing and optimizing website speed is crucial, especially during high-traffic periods. There is more to this article at: https://cohereone.com/maximizing-holiday-ecommerce-conversions/?utm_medium=email&_hsmi=278597570&_hsenc=p2ANqtz-8s0V14TFsoW4bcfc7U2uB4fPcwxQPi7cDd6Prt3rI8oafZwwguolaVQ60O0C1zTInsqUhjYJGsKVd-RxFchTiPANisvwC816r4THwwwXIGMEv7e2k&utm_content=278597570&utm_source=hs_email

Increase Direct Mail Response with Behavioral Science: Part One (piworld.com)

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to better direct mail results. In part one of this series, we will focus on the decision-making process and how we can use it to convert more sales with direct mail.

J.Schmid – Disruptive Catalog Series (jschmid.com)

DISRUPT. All successful catalogs do three things well: disrupt, delight and drive. And if they’re missing that critical first step, they won’t gain the customer’s consideration, rendering all the agonized-over catalog pages inside irrelevant and the brand facing dwindling sales. From covers to the resurgence in QR codes, join us for a deep dive into the tactics and techniques that create disruptive catalogs. See more at: https://www.jschmid.com/disruptive-catalog-series/
Back To Top
×Close search
Search