1-800-FLOWERS.COM, Inc.® Completes Its Acquisition of PersonalizationMall.com®

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) (the “Company”), a leading provider of gifts designed to help customers express, connect and celebrate, today announced that it has completed its acquisition of PersonalizationMall.com®, a leading ecommerce provider of personalized products that offers thousands of products available with a broad range of innovative personalization options.

Chris McCann, CEO, 1-800-FLOWERS.COM, Inc., said, “The addition of PersonalizationMall.com to our unique business platform, including our all-star family of brands, significantly enhances our ability to help our customers engage and stay connected with the important people in their lives. Like our leading brand positions in Gourmet Food and Flowers, the broad assortment of products and customization processes offered by PersonalizationMall.com makes it a leader in the growing market for personalized gifts.”

McCann noted that the addition of PersonalizationMall.com will increase the Company’s annual revenue run rate to more than $1.6 billion. “We expect PersonalizationMall.com to be accretive to our results for fiscal 2021 and we look forward to building on this base to grow our top and bottom-line results in the years ahead,” he said.

The Company used a combination of cash on its balance sheet and its existing credit facility to fund the $245.0 million purchase (subject to certain working capital and other adjustments). PersonalizationMall.com, LLC will operate as a wholly owned subsidiary of 1-800-FLOWERS.COM, Inc.

In connection with the previously executed settlement agreement, the parties’ counsel have executed a Stipulation and Proposed Order of Dismissal, which is expected to be filed one business day after closing and will result in the voluntary dismissal with prejudice of the litigation relating to the transaction.

The acquisition provides 1-800-FLOWERS.COM, Inc. with several complementary and leverageable assets, including: A newly renovated, leased 360,000 square foot state-of-the-art production and distribution facility; A large customer database, consisting of both consumers and corporate accounts, and; An innovative and motivated product development, sourcing, merchandising and marketing team.

The extensive product offering of PersonalizationMall.com includes a wide variety of personalization processes such as sublimation, embroidery, digital printing, engraving and sandblasting. PersonalizationMall.com provides an industry-leading customer experience based on a fully integrated business platform that includes a highly automated personalization process and rapid order fulfillment.
https://www.1800flowersinc.com/news-and-media/newsroom/press-releases/2020/08-03-2020-211546726

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